Rebranding: Why My Publishing Company Needed a New Name
The last month has been a rebranding exercies for me in terms of the publishing arm of my business. I have changed the name of my hybrid publisher AIA Publishing to Alkira Publishing. Why? Because someone stole our name and has used our good reputation to gain legitimacy for a business that doesn’t appear to share our integrity or care for our authors. Here’s the story of how I got to the point of having to make such a radical rebranding move as to change the business name. The problem The first I knew that someone else had started using the name AIA Publishing was when I received an email via the contact form on my website from a person I’d never heard of who was asking for their money back. This person wasn’t one of my authors. I had never worked with them in any capacity, nor had I…