Do book trailers sell books? It's hard to say just what makes a book sell, especially when you're doing a lot of different things to promote your book at the same time. An author's platform these days includes Facebook and Twitter and whatever other social media platforms you feel comfortable using, and you need a steady stream of material, of which a book trailer is only one thing you might put out in a day or a week. Videos do get more engagement on social media, however. Their reach on Facebook is much wider than even a photograph, so that makes it worth adding video to your social media content. You don't need one, but it's certainly good if you have one, and it will likely sell your books better than a photograph - so long as it's a video that holds people's attention. Is the cost worth it? If you pay a professional to do a book trailer for you, it's going to cost you, but you'll have a professional product that you can be proud off, one you know will be a good advocate for … [Read more...]